MKTG1045 · Marketing Research
Learn Research Design
Every marketing research project starts by picking a research design — exploratory, descriptive, or causal — depending on how well the problem is already understood. Drag (or tap) each card into the empty table cell it belongs in, matching the lecture's "Research designs" revision table. A couple of cards fit more than one column, so either counts.
| Research Design | Exploratory Research | Descriptive Research | Causal Research |
|---|