MKTG1045 · Marketing Research

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MKTG1045 Workshop 2: Research Design
MKTG1045 · Marketing Research

Learn Research Design

Every marketing research project starts by picking a research design — exploratory, descriptive, or causal — depending on how well the problem is already understood. Drag (or tap) each card into the empty table cell it belongs in, matching the lecture's "Research designs" revision table. A couple of cards fit more than one column, so either counts.

Research Design Exploratory Research Descriptive Research Causal Research