MKTG1045 · Marketing Research
Pick your activity
Choose the workshop your tutor has set for today. Each one keeps its own team scores and password, so picking the right one matters.
Workshop 6
Thematic Analysis Team Challenge
Analyse two customer interviews about product placement — open coding, axial coding, theme development, and discussion — with a live leaderboard.
Start Workshop 6 → Workshop 7From Insights to Survey
Reflect on an expert's take on market research, then recommend and defend a survey method — practice at your own pace, with AI feedback on each answer.
Start Workshop 7 → Workshop 2Learn Research Design
A drag-and-drop matching game — sort statements and example questions into exploratory, descriptive, or causal research. Instant feedback, no login needed.
Start matching →